Lanza Team Philosophy
Thoughts on being a leader in the commercial real estate industry
As a commercial real estate broker, I believe you are responsible for facilitating the sale, leasing, or management of commercial properties on behalf of your clients. This includes conducting market research, identifying potential buyers or tenants, negotiating deals, and closing transactions.
One of the key skills for success I believe is needed in commercial real estate brokerage is the ability to effectively market properties to potential buyers or tenants. This involves a combination of traditional marketing techniques, such as advertising in print and online media, as well as leveraging your personal network and professional connections to generate leads. In addition to marketing properties, it is also important for commercial real estate brokers to have strong communication and negotiation skills, as well as an in-depth understanding of the local real estate market and relevant laws and regulations.
I strongly believe to succeed as a commercial real estate broker, it is essential to continually build and maintain a strong network of contacts within the industry. This includes staying up-to-date on industry trends and developments, attending conferences and networking events, and building relationships with other brokers, property developers, and potential clients. In addition to networking, it is also important to continuously educate yourself and stay current on industry best practices, as well as any changes to laws and regulations that may affect business.
I look at commercial real estate brokerage as a dynamic and challenging field that requires a combination of marketing, communication, and networking skills, as well as a deep understanding of the local real estate market. Those who are able to successfully navigate these challenges can enjoy a rewarding career as a commercial real estate broker, helping clients buy, sell, and manage commercial properties.
LANZA COMMERCIAL TEAM BROKERAGE MISSION STATEMENT
"Our mission is to use cutting-edge technology to revolutionize the way commercial real estate is bought, sold, and managed. We are committed to providing our clients with exceptional service and unparalleled access to the most comprehensive and accurate data in the industry. By leveraging our technical expertise and in-depth market knowledge, we strive to facilitate seamless transactions and build long-lasting relationships with our clients. We are proud to be a leader in the commercial real estate industry and are dedicated to driving innovation and progress through the use of technology."
There are several ways that I, as a commercial real estate broker effectively use social media platforms like LinkedIn, Instagram, Facebook, TikTok, and others to promote exclusive properties and connect with potential clients:
LinkedIn: This platform is ideal for networking and building professional connections, and is a great way for the Lanza Commercial Team commercial brokerage to showcase our expertise and establish ourselves as thought leaders in the industry. We like to use LinkedIn to share industry news, blog posts, and updates about our company and the properties we are currently representing.
Instagram: This platform is highly visual and is well-suited for showcasing properties and showcasing the brokerage's brand and company culture. The Lanza Commercial Team use Instagram to share photos and videos of properties, as well as behind-the-scenes content and team photos.
Facebook: This platform is great for reaching a larger audience and for engaging with potential clients and customers. Our team uses Facebook to share updates about our company and properties, as well as industry news and relevant information.
TikTok: This platform is known for its short-form, creative video content and is an emerging way our team will showcase properties in a fun and engaging way. We will use TikTok to create short videos highlighting the features and amenities of properties we are representing.
In addition to these platforms, our commercial Westchester team also has a presence on other social media platforms that are popular in their local market, such as Twitter, YouTube, and Pinterest.
TENANT REPRESENTATION | SALES & ACQUISITIONS | LAND LORD REPRESENTATION
CIREC, Commercial Investment Real Estate Certified
Member of the Hudson Gateway MLS
